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Inattention blindness - Aaron Delwiche
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Aaron Delwiche
Date: 2009-03-17 14:08
Subject: Inattention blindness
Security: Public
Can't say too much about this in advance without spoiling the effect. Further discussion is appended in the comments section.

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Aaron Delwiche
User: delwiche
Date: 2009-03-17 19:16 (UTC)
Subject: (no subject)
This clip demonstrates a phenomenon known as "inattention blindness." In an excellent discussion in their book Mind Hacks, Stafford and Webb explain that the limited capacity of our visual short term memory (VSTM) is the culprit. As we concentrate on the ball and the people dressed in white, we "discard information about slow-moving objects, especially those colored black -- like the gorilla."
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User: subtext
Date: 2009-03-17 21:36 (UTC)
Subject: (no subject)
i love this!
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User: apollo6
Date: 2009-03-27 18:01 (UTC)
Subject: (no subject)
It's amazing how limited the human brain is. Also quite a shame
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